Tonight I went to hear Daniel Pink talk about his new book, A Whole New Mind. The premise of the book is that the age of "left-brained" thinking is waning, as analytical tasks are being commoditized by automation and outsourcing. He argues that we're shifting away from the Information Age into what he calls the "Conceptual Age". What's forcing this is three things: abundance, Asia, and automation.
With abundance, he notes that our (I'm referring to Americans here) disposable income has risen steadily over the past fifty years, and yet our happiness has remained level. (I haven't read the book yet, but looking at the index I see that he references Martin Seligman in several places; I assume Pink is drawing on some of Seligman's research.) "This gap is what interests me," he said, and it represents a massive business opportunity.
With Asia, he's referring of course to the availability of highly educated, cheap, and (in the case of India) English-speaking "knowledge workers". And automation is pretty clear.
The people and professions that will survive this shift are the ones who draw on right-brain skills: seeing the big picture, creativity, empathy, etc. He identifies six "essential abilities" needed for this new age: Design, Story, Symphony, Empathy, Play, and Meaning. (Design features very prominently; indeed, his tagline is "MFA is the new MBA".)
He was a very engaging speaker (not too surprising, given that he was a speechwriter for Al Gore) and put forth some compelling evidence. Of course, I was strongly in his camp (at least on the reasons driving the change) before I heard him speak. (Case in point: if you read the comments on my post about Television and Kids, you'll see that I talk about teaching our daughter Mandarin (or Cantonese), as soon as possible.) Hopefully the book will offer even more depth to the things he talked about tonight.
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